This program aims to cultivate students' business and management capabilities in the digital environment, equipping them with the skills to use relevant software. It also enhances the competitiveness of students in job applications. The courses in this program not only provide theoretical knowledge but also include practical training in software operation. Additionally, students are guided to obtain relevant professional certifications.

The program involves practical operations using financial software for financial planning, investment portfolio planning, fund analysis, and more. This aims to enhance students' professional abilities to become asset managers, life insurance consultants, and financial advisors, creating a competitive advantage in the future financial environment. The curriculum is specially designed to include guidance materials for obtaining 'professional certifications,' balancing theory and practice.

The teaching in the Organizational and Human Resource Management Group is structured around the four major areas of human resources functions: 'Recruitment,' 'Training,' 'Compensation,' and 'Employee Relations.' This deepens the understanding of these aspects and focuses on cultivating talents in human resource management and general management through senior projects and specific industry HR courses in the fourth year. The curriculum design emphasizes strengthening the cognitive, technical, and attitudinal aspects required for managers.

To cultivate students' understanding of roles and responsibilities within organizations, enhancing leadership capabilities.

Through rich course design and comprehensive planning, actively leading students to participate in brand-related competitions, corporate visits, brand practical lectures, certification exams, and corporate internships, our group aims to equip students with brand planning, brand communication, case discussion, and market research capabilities. This cultivates professional talents in the field of brand marketing, enhancing their competitiveness in the job market.