Career Path Management

Our department provides comprehensive three-stage career path management for undergraduate students, as illustrated in the diagram below.
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In the first stage, to ensure students specialize in their studies, our department has organized the curriculum into specialized program groups, taking into consideration the needs for further education or employment after graduation. Our department has four major specialization groups:

  • Digital Marketing Team

  • Integrated Marketing Team

  • Organizational and Human Resources Management Team

  • Investment and Financial Planning Team

In the second stage, students contemplate the direction of their future path—whether to pursue further studies or enter the workforce.

For those who aspire to pursue further studies after graduation, our department has designed subjects related to examinations for students to choose from.
For students inclined towards entering the workforce after graduation, our department offers numerous practical courses to enhance students' professional skills for the job market.

  • Planning for further studies: For students who aspire to continue their education after graduation, the department has designed relevant exam-oriented subjects for students to choose from.

  • Seeking employment: For students inclined towards entering the workforce after graduation, the department also offers numerous practical courses to enhance students' workplace skills and competencies.

In the third stage, through the creation of graduation projects, the selection of four out of ten elective courses, advanced integrated courses, and professional career-oriented courses, students have the opportunity to choose courses based on their preferred career paths.
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The Structural Framework for Staged Curriculum Planning

The First Stage Professional Grouping Course Duration: 2nd to 4th Year
Our department's 'Professional Grouping' is divided into the following four groups:
Digital Marketing Group
Marketing Management Group
Organizational and Human Resource Management Group
Investment and Financial Planning Group
Each group in our department offers specific programs: Digital Marketing Program, Marketing Management Program, Organizational and Human Resource Management Program, and Investment and Financial Planning Program. Students are required to complete at least two of these programs.
The Second Stage Career Path Management Course Duration: 3rd to 4th Year
Choose Three Courses from the Following Options

  • Organizational Theory and Management (Academic Track Course)

  • Workplace Communication: Communication Skills, Presentation Techniques, Emotional Management.

  • Career Development: Includes writing a personal resume, interview skills, work ethics, and understanding the company background.

  • Operations Planning and Sales: Involves operational planning, writing, presentation, and persuasion.

  • Enterprise Resource Planning (ERP): Involves enterprise processes, software operation, and the integration of the five management disciplines.

  • Professional English

  • Management Seminar

  • Financial Finance Practices (Financial Technology Practices)

  • Business Software Integration Applications

  • Corporate Internship (or Advanced Corporate Internship)

The Third Stage Graduation Project Course Duration: 4th Year

  • In the second semester of the third year, team formation will take place, with a general guideline of 3-4 members per group. The selection of a supervising professor will be finalized by the end of the thirteenth week, preferably before noon on Friday.

  • In the first semester of the fourth year, the project proposal oral defense for the "Graduation Project" course will take place during the fourteenth to fifteenth weeks.

  • In the second semester of the fourth year, the thesis defense for the "Graduation Project" course will be held during the eleventh to thirteenth weeks.

  • Encourage students to work on projects and participate in study groups during the summer break.

  • In the second semester of the third year, team formation will take place, with a general guideline of 3-4 members per group. The selection of a supervising professor will be finalized by the end of the thirteenth week, preferably before noon on Friday.

  • In the first semester of the fourth year, the project proposal oral defense for the "Graduation Project" course will take place during the fourteenth to fifteenth weeks.

  • In the second semester of the fourth year, the thesis defense for the "Graduation Project" course will be held during the eleventh to thirteenth weeks.

  • Encourage students to actively pursue the acquisition of professional certifications.

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Course Information - Bachelor's Degree Program