{"id":12809,"date":"2023-08-31T12:42:41","date_gmt":"2023-08-31T04:42:41","guid":{"rendered":"https:\/\/ba.mcu.edu.tw\/introduction-to-professional-credit-programs\/"},"modified":"2023-12-20T16:33:46","modified_gmt":"2023-12-20T08:33:46","slug":"introduction-to-professional-credit-programs","status":"publish","type":"page","link":"https:\/\/ba.mcu.edu.tw\/en\/introduction-to-professional-credit-programs\/","title":{"rendered":"Introduction to Professional Credit Programs"},"content":{"rendered":"
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Introduction to Professional Credit Programs<\/h1><\/div><\/div><\/div><\/div>
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Digital Marketing Group<\/h1><\/div><\/div><\/div>
This program aims to cultivate students' business and management capabilities in the digital environment, equipping them with the skills to use relevant software. It also enhances the competitiveness of students in job applications. The courses in this program not only provide theoretical knowledge but also include practical training in software operation. Additionally, students are guided to obtain relevant professional certifications.<\/div>
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Digital Marketing Team Credit Program Structure Table for the Year 2016-2017 (Applicable for Admission in 2019-2020)<\/span><\/div><\/div><\/a>
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Digital Marketing Team Credit Program Structure Table for the Year 2020-2021<\/span><\/div><\/div><\/a><\/div>
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Investment and Financial Planning Group<\/h1><\/div><\/div><\/div>
The program involves practical operations using financial software for financial planning, investment portfolio planning, fund analysis, and more. This aims to enhance students' professional abilities to become asset managers, life insurance consultants, and financial advisors, creating a competitive advantage in the future financial environment. The curriculum is specially designed to include guidance materials for obtaining 'professional certifications,' balancing theory and practice.<\/div>
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Investment and Financial Planning Team Credit Program Structure Table for the Year 2016-2017<\/span><\/div><\/div><\/a><\/div>
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Organizational and Human Resource Management Group<\/h1><\/div><\/div><\/div>
The teaching in the Organizational and Human Resource Management Group is structured around the four major areas of human resources functions: 'Recruitment,' 'Training,' 'Compensation,' and 'Employee Relations.' This deepens the understanding of these aspects and focuses on cultivating talents in human resource management and general management through senior projects and specific industry HR courses in the fourth year. The curriculum design emphasizes strengthening the cognitive, technical, and attitudinal aspects required for managers.<\/div>
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Analytical Problem-Solving Skills<\/h1><\/div><\/div><\/div>
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Effective Communication and Coordination Skills<\/h1><\/div><\/div><\/div>
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Professional Competence in the Field of Management<\/h1><\/div><\/div><\/div>
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Emphasis on Ethical Values and Integrity<\/h1><\/div><\/div><\/div>
To cultivate students' understanding of roles and responsibilities within organizations, enhancing leadership capabilities.\n<\/div>
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Organizational and Human Resources Credit Program Structure for the Year 2016-2017<\/span><\/div><\/div><\/a><\/div>
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Integrated Marketing Group<\/h1><\/div><\/div><\/div>

The Integrated Marketing Program focuses on cultivating students' marketing expertise and core competencies, while addressing their preparation for the workplace and academic advancement needs. In addition to emphasizing theoretical and practical courses in marketing management, the program integrates the application of online information. It combines courses in marketing planning, customer relationship management, marketing research, online marketing, corporate marketing, and more to cultivate professionals in marketing management.<\/p><\/div>

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Integrated Marketing Credit Program Structure Table for the Year 2016-2017<\/span><\/div><\/div><\/a><\/div>
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Brand Marketing Group<\/h1><\/div><\/div><\/div>
Through rich course design and comprehensive planning, actively leading students to participate in brand-related competitions, corporate visits, brand practical lectures, certification exams, and corporate internships, our group aims to equip students with brand planning, brand communication, case discussion, and market research capabilities. This cultivates professional talents in the field of brand marketing, enhancing their competitiveness in the job market.<\/div>
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Brand Marketing Team Credit Program Structure Table for the Year 2017-2018<\/span><\/div><\/div><\/a><\/div><\/div><\/div>
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Course Information - Bachelor's Degree Program<\/span><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Introduction to Professional Credit ProgramsDigital Marketing GroupThis program aims to cultivate students’ business and management capabilities in the digital environment, equipping them with the skills to use relevant software. It also enhances the competitiveness of students in job applications. The courses in this program not only provide theoretical knowledge but also include practical training in software operation. Additionally, students are … <\/p>\n

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